Give players more choice when it comes to monetization. While gaming payment gateways are a necessary evil for many gaming companies, many gamers are not willing to pay for games upfront.
The gaming industry is currently facing several challenges when it comes to monetization. One of the main issues is the low % of people who are willing to pay to play games, especially given the abundance of free options that are available. In addition to this, there are many existing game monetization models that often negatively impact the user experience.
One major issue with existing in-game monetization models such as banner and video ads is that they often interrupt the user experience and can negatively impact gameplay.
According to a survey by AdColony, 70% of mobile gamers said that they would rather pay for a game upfront than deal with ads, while 64% said that they had stopped playing a game because of ads.
Smatched offers a unique solution to the monetization challenges faced by the gaming industry.
Add an offerwall to current subscription models of your users.
Players earn rewards and virtual currency by engaging with paid surveys and other offers.
Players have more choice and flexibility for paying. You are increasing your revenue.
You are relying solely on subscriptions or intrusive ads.
Players have not flexibility for paying. You are losing your existing users and revenue.
Some players are unable to pay for your subscription, some of them are irritating by ads in it.
Smatched has been shown to increase subscription rates in the online news industry by 3x, indicating the potential for significant growth and revenue generation in the gaming industry as well.
The gaming industry is facing significant challenges when it comes to monetization. Smatched’s offerwall provides a promising solution to this challenge and one that is likely to become increasingly important as the gaming industry continues to evolve and grow.
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